Marketing: Why You Should Promote What You Do?
I know this might seem obvious but I run into people all the time that are afraid they might over promote what they do or are afraid to boost posts or run ads. Now I know that no one wants to be a salesman. No one wants to ask for the sale but guess what. That’s how things get sold but there’s a trick to it.
And this is what I’m going to share with you right now.
Promoting is not Selling
Here’s the first thing that most entrepreneurs and small businesses get confused with. Marketing is simply letting people know who you are and what you do. That’s what promoting is. You’re not selling anything by doing that. What you’re doing is helping people know who you are and how to find you if they need you.
I often coach people on this point as it’s something that seems to be a hurdle for anyone with a great idea and the passion to make it a business. How do I sell without being a salesman.
If you want to discuss this with me shoot me an email and we can set up a consult.
Everyone is Marketing
The other day I heard a commercial on the radio. It was McDonald’s promoting their new Coffee and a Muffin deal. You could get a coffee and muffin for $1.99 They made a big deal about it and it was entertaining but here’s the catch. You could always buy a coffee and muffin at McDonald’s but because they were promoting it guess what happened?
They sold a boat load of muffins each morning.
Because they reminded people that they sell muffins too.
What an easy promo. I’m sure there’s something you do that more people would want if they knew you did it right?
Think about this, if McDonald’s promotes what they do even though they already have an abundance of traffic each day then what’s wrong with you promoting what you do?
Did you know promoting is the first step in the sales process?
Read this related Blogs. Marketing: Don’t Make This Mistake
Want to learn more tricks like how to position the sale, asking for the money and using DM to close more deals?
Stay tune, I’m doing some blogs, podcasts and eBooks in the upcoming weeks just to help you create the toolbox for success.