It’s all about branding, Everything is branded.
All the things we buy, the places we go, what we eat. Companies brand their image and products all the time. But there is another type of brand that is more important than the company brand, it’s your personal brand.
This is something I put a lot of thought into lately. I needed to check my personal brand and see if it is inline with who I am and what I found out was, it wasn’t.
I realized that I was sort of being me but not truly being me. This led me on a mission. It was to build my personal brand. I talk more about this in YouTube video. Check it out and subscribe to my channel.
Once I realized who I was, what I’m about and who I needed to talk to, I could start to build my audience around my personal brand.
So here are 3 key ways to build your audience.
Social Media Presents
You need to have a good social media plan. This is a targeted plan to drive exposure and engagement to your brand. In my video I talk about the many ways to use social media and how you can get a free download for 5 Social Media tips. Check it out.
This is very important but is seldom done correctly. Most people are all about handing out business cards but this does little to build your audience. You have to socialize. Get to know people and what they do. Ask lot’s of questions. There is no hurry to talk about yourself or pass them your card. This is a key way to build your personal brand. I give some great tips in my video about how to do this.
Online and Offline Engagement
This is a big one. It is different than networking/socializing. It is all about building relationships. This is key to building up your audience and there are ways to do this that really work well. Of Course you’ll have to watch the video to find out what they are.
Building your audience is just like anything else you are doing, it’s work.
But it doesn’t have to be hard work. It should be fun work. Try the techniques in the video and start really building your audience.
If you want to learn more about building your personal brand and what you should consider when building your personal brand, read this article.
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