Tag Archives: marketing

Marketing your self published book. Why it’s so Important?

How to use marketing for your self published book.

We are going to share with you exactly how you can use marketing for your self publishing to give yourself an unfair advantage whether you’re an experienced author or just starting out.


Traditional publishing has made a major turn-around from the time when a self published book was a complete no-no in the eyes of a major publishing house. Now these same publishing houses such as Hay House, Simon & Schuster, Penguin, Random House, and even Harlequin have jumped on board and are using their own self publishing divisions. They realize that people who self publish are saving them big money and a major gamble on whether the book will hit the # 1 New York Times Bestseller list or not, without them having to invest in your book.


So, let’s talk about the real benefits of self publishing compared to publishing with a traditional publisher.Book Marketing tip

Little do people realize that a self published book has a much greater chance of getting a major contract these days than a book that is facing a mountain of query letters and hoping to be randomly picked out of that query pile. But there is a big if in this statement that could possibly be in your way. This can happen for you IF you know how to market your book. Many make the mistake that me and W.T made ourselves, which was to self publish our first book without a marketing plan. When our marketing adviser asked us what we were doing as far as marketing the book we hadn’t a clue. And our book was already out there. We didn’t understand at that time that we had to wear the hat of publisher and momentarily take off the author hat.


We published with Balboa publishing a division of Hay House. Our marketing adviser encouraged us to pay over four thousand dollars to have a book signing booth at the “I Can Do It,” in Toronto. “I Can Do It”  is a great forum for major authors, they give a champion talk then  do book signing and sell a ton of books. We unknowns pay to have a booth and then give our books away for free. Even so, it was lovely being there and we gave away signed copies of all of our books!!


Although it was exciting it didn’t bring any profit, in fact we didn’t even see a return on our investment. We soon learned that many authors had planted major money into their work and haven’t seen any return on their book sales either.


All we had at that time was our website with a few blogs on. We actually went through our career initially working from the rear, so to speak. In other words, we published and then learned all about marketing and the value of social media, networking and running a well visited website, after the fact. The problem with this way of doing things is that we missed out on some major opportunities and the book got rather stale and passed its due date by the time we understood the market.


As you are fully aware writing a book takes a long time and much creative effort to achieve the finished product. Regardless, we learned that there is a due date to a book once released and that is in the first year, in fact that is stretching it somewhat since the best way to market your book should start prior to your book ever entering the market, and then the first three months of your book is imperative in reaching your audience. However, it’s never too late, there is still an open window waiting for your book if you are willing to follow some training in marketing.


Actually, we have a really simple and inexpensive way to get your book in front of an audience of thousands of people very quickly. And that is just one way we are now offering help to you. You just have to remember that a good book is a good book and nothing should stop it if you have some good marketing in place and a will to market it.


We can help because we’ve been there and done that, due to our “unfortunate” beginnings!

But we learned how to get around these stumbling blocks and we now have five self published books, considered by many to be a fascinating exploration into personal development. Four of these books we completely published ourselves from scratch to finish. We have an expert page on self growth.com. If you’re not familiar with Self Growth it has 2 million monthly visitors so we’re honored to have our articles published there. We Definition of successare also expert authors in the Change book 10 among 20 other experts in that book and working with multi millionaire speakers, Jim Lutes and Jim Britt. We have a website with thousands of visitors and thousands of people following us on twitter, Facebook, google plus and LinkedIn. Plus many YouTube video’s which we make ourselves.


And so we went from zero knowledge to publishing our own work, marketing it, getting awesome reviews and press releases, and now helping other authors like you to do the same.


Our goal is to pass all of what made it work for us onto you.


We are fully aware that there are a tremendous amount of people out there offering packages to help self publishers to market their book. Yet, there is also another component that is essential, that usually isn’t offered in a marketing package which we provide, and that is self confidence. We offer this because we have come to understand that self doubt about moving forward is the most defeating way to take the power from not only you but your valuable creation, your book.


Tame ego book egoic mindThe self doubt comes from those messages that you have been listening to since you were a child. Those messages come to you through the egoic mind. That hidden entity we call self talk. This voice will always tell you that you shouldn’t listen to positive messages about yourself or your work. It convinces you that you’re not up to par with all those other authors out there. It often repeats that your creation cannot bring in an income. Unfortunately, it’s a very real voice and it wants you to fail. I suffered from these messages for years and I always managed to self defeat my book along with my moving forward, because I listened to that voice.


Since, I’ve spent four years studying universal psychology and learned how this hidden entity works in our lives in posing doubt at every opportunity. Now, I’d like to be very effective in sharing with you how to let it go. Which means, I’d like to show you some ideas that I get a lot of results from, which will crush any self doubt, so you can make what I call moves that will get you big results. Besides marketing which is very important to you and your career in writing, it is also a must to overshadow that voice that forever offers self doubt.


I understand that for many oI can and I willf you it’s working at this very moment. I understand that it can make a choice much more difficult at times. And I want you to know that we are only here to offer  to you another choice that can really help you take that step forward. A choice that will help you learn how to overcome challenges in marketing your book and learn to overcome any defeating challenges and hurdles along the way.


As a bonus offer, I will coach in those self defeating areas while W.T assists you in the marketing, so you won’t be left to struggle forward with a book and a lot of unanswered questions.


When I understood the egoic mind it was a huge transformation not only in my personal life but also in my career. And now we’re here to offer all what we’ve learned to you personally, in a one on one for a limited time. So you too will have the ability to create your writing career, sell your books and get that awesome offer from a publisher. Or, lets face it if you’re doing that well who needs a traditional publisher! Unless they make that offer that you just can’t resist!

We created this package so that you didn’t have to go down the same road we have and many other authors of spending mega money on packages that just didn’t work. We believe that authors should have a choice to get the marketing training and personal development skills they need without the high prices. This is why we are also including our new book, How to AttractAttract book marketing Thousands to Your Book, when you sign up for our training.


We have been led to you and you to us. This is how universal laws work. We’re here to make a difference in your life. And this is about you getting that book that is uniquely yours out into the world.

Sign up for the training now, Click the link to get started


This is your time to take action and unlock limiting beliefs to bring your creation to its greatest success, after all isn’t that why you wrote the book in the first place? And for those of you that are contemplating writing a book this offer is a great way to start. Getting the marketing in place is key to the published finish, that’s if you want your book to go further than the publication of it in your hands alone.


You have a choice now, to either go back to business as usual, and everything will stay the same, or take the leap with us and take your creation, market it the right way and start attracting your ideal readers.


What we want for you is to make a decision to take that next step with us so you can create your own prosperous future. If you want to invest in your book, this is the place to do it.


Thank you for stepping into your own greatness. It’s an honor to share these gifts with you, and we’re excited to have our work support your work so that you can get out there in such a big way.


To start this incredible journey with us go to our shop, or side bar and click on the Book Marketing package  $497.00 and don’t forget the bonus coaching and books. So don’t miss out on these amazing bonus offers.

Author Bio: Pamela Hamilton is the co-author of Your Invincible Power series of books and the Vice President of the Your Invincible Power Company. We have created a series of books and training programs to assist you in the understanding and use the Law of Attraction in everyday situation.

It Is What It Is, Trust Me You Get What You Give

“It is what it is, Trust me you get what you give”. – Drake (From the song Blessing).

I love this lyric because it is all about making the most out of your opportunities. How many times has an opportunity been given to us and instead of making the most of it we wait for someone or something to take charge?


It is what it is, trust me you get what you give is all about intent. It is the intent to make the most out of the opportunity.

This recently came into play for me as I joined the joint venture called the Change Book 10. It is a book series featuring top coauthors sharing insight into self empowerment. Jim Lutes and Jim Britt put the project together and created the platform for all the coauthors to benefit from. But it is up to the coauthors to make the most out of it. Like Drake says, “You get what you give”.The Change With Intent Continue reading It Is What It Is, Trust Me You Get What You Give

Marketing. The 3 Realities of Marketing

As authors we all love to create. We love to write our stories. We work on building the perfect version of our ideas and visions.

We picture the story unfolding and the experience of the reader as they turn each page discovering the next revelation. We write and rewrite, read and develop, and sometimes we scrap the whole thing and start again.

Invincible Successful people adjusted marketing

No matter what the genre is that we are writing, no matter how long the process takes, there is one thing we all have to do once it is complete. Marketing! But how much time during this process do you give thought to marketing? Do you have a marketing plan as you are writing your book?


I know when we wrote our first book, Your Invincible Power: Open the Door to Unlimited Wealth, Health and Joy, we gave zero thought to marketing.

I remember when the book was ready to go to print Brandon the marketing specialist at Balboa Press said, “What is your marketing plan? How will people know about your book?” That is when I discovered the 3 realities of marketing. Continue reading Marketing. The 3 Realities of Marketing

Talent is the smallest percentage of what you need to succeed

Talent. What value do you put on it? Do you see yourself as talented in what you do? How did you gain this talent? Is there something you’re interested in but you lack talent in that area? Is the lack of talent stopping you from pursuing your dreams?


This is a reality that most people experience. First, they put a very high value on talent. It means that they don’t pursue something unless they are either naturally talented at it or they have developed the talent necessary for it. There are two problems with this.


One, when you are naturally talented at something you don’t work hard at it. You don’t spend enough time enhancing it because it is so easy for you. This leads to others being able to do it better than you because they worked harder at it for the lack of natural talent.


Two, when you lack the talent you spend an enormous amount of time learning and developing your skills so that you can have confidence in yourself. The problem is that a lot of people become trapped in the learning and never gain the confidence to actually use and test their new talent.  


If you always think that there is something more to learn you will never begin to do. Doing is the greatest teacher and developer of talent.

The backup quarterback only finds out how good he is when he finally gets to play. Learning while doing is also a greater benefit to you as you can test your skills right away and make adjustments as you go. You quickly find out how much you don’t know once you start.


navAmazonLogoFooter._V169459313_Learn how to live your dream life.

I experienced this as I started writing about the law of attraction. When we published our first book, Your Invincible Power: Open the door to Unlimited Wealth, Health and Joy, I began to realize that there is more to writing a book than just writing a book. What I found out is that a self published author has to also be a self promoter. I had to learn how to sell myself and my product to a market that I never studied and had no experience working in. I was a book publisher and promoter.

Invincible template Heather G review

It was at that time that I realized that talent is the smallest percentage of what you need to succeed. Because I had no choice but to start as I had already published the book, and I had no natural talent in the field of book marketing, I had one other option. Networking.


I knew I could hire people that had the talent that I lack. I also knew that I could learn from them and learn about the process as I went along so that I could do more of it myself later to save money. Because talent is not what you need to succeed, I knew I had what I needed to succeed.


What I had was ambition, a vision, a plan, a desire to achieve, and a process to help me assess what was right for me. This process is the law of attraction. Because of the law of attraction and the deep understanding of self-empowerment I couldn’t be held back by a lack of talent in marketing. I worked with and learned from Brandon at Balboa Press, Alex at Standout Books, Misha at Elite Book Tours and David at Self Growth. I also learned from my Daughter Bree, who runs a YouTube blog channel. I was in the game and ready to play. I was taking action and focusing on results. I was bringing in talent while learning the things I needed to learn.


Pam & W.T. meet our teamCheck out our interview on the Podcast show, Create Your Reality. Hosted by Lynn Crocker

So talent should never be the deciding factor in chasing your dreams. Talent should never be an excuse or a reason why you didn’t pursue your dreams because talent is the smallest percentage of what you need to succeed.


What I know now is that networking, marketing, and self promoting create the most important and most valuable asset needed to really succeed. That is opportunity. So worry less about how talented you are and focus more on how you can create opportunities to succeed.


For more insight and understanding on how you can create and gain from opportunities read our Your Invincible Power book series. Our books are created to help you use the law of attraction in everyday situations to enable you to live your dream life. Once you have a deeper understanding of the concepts and application, you will realize that you have all the talent needed to start pursuing your dream life.


Join us and Open the door to unlimited Wealth, Health and Joy. Your dream life is waiting.


W.T. Hamilton is the co-author of Your Invincible Power series of books and the President of the Your Invincible Power Company.  We have created a series of books to assist in the understanding and use the Law of Attraction in everyday situation.


Get a copy of our book, Gifts from the Universe for free. Click the link to find out how.


Learn more about the authors

Facebook. Death of the Small Business Page

Facebook was a wonderful tool and has provided many a great way to connect with potential customers, clients and fans. But the world of change has knocked on Facebook’s door too and the answer isn’t pretty.


If you have a Facebook business page or if you are thinking about starting one please read this entire article. I am not trying to sell you anything. I just want to save you some heartache and disappointment.


By forces beyond predictability I found myself writing a book with my mother. This created an unlikely duo and led us on an amazing adventure. Once we wrote and published our Facebookfirst book we realized that we had to learn how to market it. Hence, we found we needed a Facebook page for the book. Not knowing anything about setting up or managing a Facebook page I turned to www.standoutbooks.com for help. Little more than a year ago we experienced the birth of our Facebook page.


It was so exciting. It was like entering a new marriage. Each day I would add content and build up the page likes. We were seeing our reaches grow and our followers grow weekly on Facebook. Our posts we getting a few likes each time and we rarely seen a post that didn’t receive any likes. People were engaged.


Once we reach 1,000 page likes I began to boost my page to reach more fans. If you are not familiar with boosting on Facebook it is a way that you can target your post to reach a your ideal fan. There are many options you can choose to narrow down your target so that you can reach the people who most likely will want to see your posts in their newsfeed. You can also set the budget. It is a great tool and I used it often.


I was able to build my Facebook likes to 6,500+. All was awesome in my world so I thought. But as I started to really look at the numbers as compared to my post reaches, I could see that I was only reaching around 100 people per post. On top of that, I would receive 5-10 likes per post. I was close to that when I only had 1,000 page likes with no post boosts. Now I am spending money and seeing very low interaction.

Further more, when I boosted a post I would reach 2,000-5,000 people and get 700 – 1,000 likes but the posts after that would be back down to 100 reaches with 5 – 10 likes. The marriage was running into problems. The bliss was dying and the frustration was building. It’s like the marriage was only working if I spent money on it. But the money wasn’t bringing back the results I wanted.


Then it happened. I woke up one morning and submitted a post and I seen by the end of the day I only reached 10 people. At first I was in shock. I started to look at my content to see what I did wrong. The next day I posted again figuring the day before was just a fluke. But I was met with the same results. My Facebook post only reached 10 people. No likes, where did all my fans go?

Then the shock of this failing marriage set aside and I realised that the fans didn’t go anywhere. Facebook didn’t let them see my posts. That’s why the post only reach 10 people. Facebook only allowed it to reach 10 peoples feed even though I had 6,500+ people signed up to follow my posts. Now I was flat out angry. I spent money to build up my followers with Facebook boosts so I could reach more people. So I sent a complaint directly to Facebook.


At the same time I started to investigate and guess what I found?


Facebook. Death of the Small Business Page.


What I found out is Facebook is limiting the business posts that you can see on your personal newsfeed. If they deem your posts as too promotional they will limit who can see it.


So what qualifies as a post that is “too promotional?”

According to Facebook, it’s the following:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads


So what this does is make Facebook an ineffective tool for a business page. The reason to have a page is to engage with fans and promote your product or service to potential fans. Without the ability to promote your products or services what is the real point of having a Facebook business page? If no one is going to see your post, why post?


Learn how to use the Law of Attraction in your daily life

Once I knew this I noticed that the pages I follow on my personal Facebook page seldom showed up on my newsfeed. The superstars and products that I wanted to keep updated on where also being limited in my newsfeed. I never really noticed before. I guess I just thought they weren’t posting. I also noticed that things that I am not interested in were making it into my newsfeed. I suspect via boosted posts.


It was the moment that I realized that the marriage was over. But like most people in marriages that go bad I still hold on hoping that it will change and become great like it used to be. I still post once in awhile just because I am having a hard time letting go.


I know one day my Facebook page will be like that song from Gotye and I will say, Facebook is “ Somebody that I Used to Know”.


Please leave a comment or advice on how I can make my Facebook marriage great again. Oh yeah, to leave a comment you have to use your Facebook account. LOL. I guess I’ll need to change that to Google+.


Author Bio

W.T. Hamilton is the co-author of Your Invincible Power series of books and the President of the Your Invincible Power Company. We have created a series of books to assist in the understanding and use the Law of Attraction in everyday situation.


Get a copy of our book, Gifts from the Universe for free. Click the link to find out how.

W.T. Hamilton, co-author of the book Your Invincible Power
W.T. Hamilton,
co-author of the Your Invincible Power book series