Facebook was a wonderful tool and has provided many a great way to connect with potential customers, clients and fans. But the world of change has knocked on Facebook’s door too and the answer isn’t pretty.
If you have a Facebook business page or if you are thinking about starting one please read this entire article. I am not trying to sell you anything. I just want to save you some heartache and disappointment.
By forces beyond predictability I found myself writing a book with my mother. This created an unlikely duo and led us on an amazing adventure. Once we wrote and published our first book we realized that we had to learn how to market it. Hence, we found we needed a Facebook page for the book. Not knowing anything about setting up or managing a Facebook page I turned to www.standoutbooks.com for help. Little more than a year ago we experienced the birth of our Facebook page.
It was so exciting. It was like entering a new marriage. Each day I would add content and build up the page likes. We were seeing our reaches grow and our followers grow weekly on Facebook. Our posts we getting a few likes each time and we rarely seen a post that didn’t receive any likes. People were engaged.
Once we reach 1,000 page likes I began to boost my page to reach more fans. If you are not familiar with boosting on Facebook it is a way that you can target your post to reach a your ideal fan. There are many options you can choose to narrow down your target so that you can reach the people who most likely will want to see your posts in their newsfeed. You can also set the budget. It is a great tool and I used it often.
I was able to build my Facebook likes to 6,500+. All was awesome in my world so I thought. But as I started to really look at the numbers as compared to my post reaches, I could see that I was only reaching around 100 people per post. On top of that, I would receive 5-10 likes per post. I was close to that when I only had 1,000 page likes with no post boosts. Now I am spending money and seeing very low interaction.
Further more, when I boosted a post I would reach 2,000-5,000 people and get 700 – 1,000 likes but the posts after that would be back down to 100 reaches with 5 – 10 likes. The marriage was running into problems. The bliss was dying and the frustration was building. It’s like the marriage was only working if I spent money on it. But the money wasn’t bringing back the results I wanted.
Then it happened. I woke up one morning and submitted a post and I seen by the end of the day I only reached 10 people. At first I was in shock. I started to look at my content to see what I did wrong. The next day I posted again figuring the day before was just a fluke. But I was met with the same results. My Facebook post only reached 10 people. No likes, where did all my fans go?
Then the shock of this failing marriage set aside and I realised that the fans didn’t go anywhere. Facebook didn’t let them see my posts. That’s why the post only reach 10 people. Facebook only allowed it to reach 10 peoples feed even though I had 6,500+ people signed up to follow my posts. Now I was flat out angry. I spent money to build up my followers with Facebook boosts so I could reach more people. So I sent a complaint directly to Facebook.
At the same time I started to investigate and guess what I found?
Facebook. Death of the Small Business Page.
What I found out is Facebook is limiting the business posts that you can see on your personal newsfeed. If they deem your posts as too promotional they will limit who can see it.
So what qualifies as a post that is “too promotional?”
According to Facebook, it’s the following:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
So what this does is make Facebook an ineffective tool for a business page. The reason to have a page is to engage with fans and promote your product or service to potential fans. Without the ability to promote your products or services what is the real point of having a Facebook business page? If no one is going to see your post, why post?
Learn how to use the Law of Attraction in your daily life
Once I knew this I noticed that the pages I follow on my personal Facebook page seldom showed up on my newsfeed. The superstars and products that I wanted to keep updated on where also being limited in my newsfeed. I never really noticed before. I guess I just thought they weren’t posting. I also noticed that things that I am not interested in were making it into my newsfeed. I suspect via boosted posts.
It was the moment that I realized that the marriage was over. But like most people in marriages that go bad I still hold on hoping that it will change and become great like it used to be. I still post once in awhile just because I am having a hard time letting go.
I know one day my Facebook page will be like that song from Gotye and I will say, Facebook is “ Somebody that I Used to Know”.
Please leave a comment or advice on how I can make my Facebook marriage great again. Oh yeah, to leave a comment you have to use your Facebook account. LOL. I guess I’ll need to change that to Google+.
W.T. Hamilton is the co-author of Your Invincible Power series of books and the President of the Your Invincible Power Company. We have created a series of books to assist in the understanding and use the Law of Attraction in everyday situation.
Get a copy of our book, Gifts from the Universe for free. Click the link to find out how.