Tag Archives: digital marketing

Marketing: Why You Should Promote What You Do

Marketing: Why You Should Promote What You Do?

I know this might seem obvious but I run into people all the time that are afraid they might over promote what they do or are afraid to boost posts or run ads. Now I know that no one wants to be a salesman. No one wants to ask for the sale but guess what. That’s how things get sold but there’s a trick to it.

And this is what I’m going to share with you right now.

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Promoting is not Selling

Here’s the first thing that most entrepreneurs and small businesses get confused with. Marketing is simply letting people know who you are and what you do. That’s what promoting is. You’re not selling anything by doing that. What you’re doing is helping people know who you are and how to find you if they need you.

I often coach people on this point as it’s something that seems to be a hurdle for anyone with a great idea and the passion to make it a business. How do I sell without being a salesman.

If you want to discuss this with me shoot me an email and we can set up a consult.

Everyone is Marketing

The other day I heard a commercial on the radio. It was McDonald’s promoting their new Coffee and a Muffin deal. You could get a coffee and muffin for $1.99 They made a big deal about it  and it was entertaining but here’s the catch. You could always buy a coffee and muffin at McDonald’s but because they were promoting it guess what happened?

marketingThat’s right.

They  sold a boat load of muffins each morning.


Because they reminded people that they sell muffins too.

What an easy promo. I’m sure there’s something you do that more people would want if they knew you did it right?

Think about this, if McDonald’s promotes what they do even though they already have an abundance of traffic each day then what’s wrong with you promoting what you do?

Did you know promoting is the first step in the sales process?


Read this related Blogs. Marketing: Don’t Make This Mistake

Want to learn more tricks like how to position the sale, asking for the money and using DM to close more deals?

Stay tune, I’m doing some blogs, podcasts and eBooks in the upcoming weeks just to help you create the toolbox for success.

Twitter Strategies that Grab Attention & Create Success for Your Business

Twitter Strategies 101.

social media, digital marketing, twitter marketing

The first thing any good competent business coach will tell you is you need to have a presence on Social Media. The first question they should ask you is, ‘Do you have a Facebook business page and are you on Twitter?’


Surprisingly, many Startups are not on Twitter. Most companies don’t really know why they should be on Twitter? They almost always have a Facebook business page that very few people interact with but most don’t use Twitter. They don’t even get Twitter.


This is great news for you!

Startups, Content marketing, social media

This means most of your competition are not in this free marketing space. They are leaving it all for you! But the truth is, people that use Facebook don’t use Twitter and vise versa so it means a good chunk of your customer base will not see your content if you only use Facebook.


But here’s the mistake that most businesses do.


Most businesses just post the same content from Facebook onto Twitter. Now let’s think about this. If the Twitter people don’t like Facebook why would they want to see the Facebook content. And you wonder why nobody is interacting with your latest post?


So what do we as smart and savvy business marketers do?

twitter marketing, social media consultant, smm

Well of course, we create a strategy for Twitter. For the next – more that 140 characters – I will share with you some awesome Twitter strategies that have really helped me grow my following, engagement and success on Twitter.

Strategy #1 – Twitter is a news feed.

Startups, Business, MLM

If you’ve ever glanced at Yahoo news or your Bing feed you will notice one thing. Headlines. Attention grabbing headlines that tell you there is something you need to read right here, right now! It’s all about having a great headline.

Your headline should say, ‘Hey Reader you need to read this, no wait, you can’t afford not to read this, I mean this is the answer to the problem you’re having right now!’

Yeah it needs to say all that. If your headline isn’t motivating, inspiring, intriguing or stirring some type of reaction then you just wasted your precious 140 characters.


Strategy #2 – Talk to the people that will benefit from your post only.

Twitter, digital marketing, startups

You only have 140 characters so you need to use them wisely. This is called targeted communication. The more precise you are with your headline the more room you have left for hashtags. The hashtags allow you to get directly in front of the people who love the kind of content you are creating.

Each letter is highly valuable so you can’t be overly wordy. It’s not Facebook. Nobody wants to read your life’s story in their news feed. They just want to find your headline so keep it under 120 characters so you can group your post by adding some key hashtags.


Strategy #3 – Where’s your link?


You need to add a link so the reader can read your content. Even if you’re just tweeting your thoughts, why not send them to your website or related blog. Post with links are more likely to get likes and shares than ones that don’t. I didn’t make that up, most social media consultants will tell you this. So if that’s what people want then oblige.


Strategy #4 – Use big pictures.

Social Media Marketing, twitter marketing

I have tested this with my blog posts and I have found that big pictures work far better and are overwhelmingly more effective than small pictures or no pictures at all. The catch is, the pic has to be relevant. That’s it. Read this blog  Marketing. Don’t Make this Mistake. Social Media Hack for more on this.


Strategy #5 – Posting on Twitter.


This is probably the most important thing to know once you have a handle on the first 4 strategies. It’s all about posting. Remember Twitter is a news feed so people are constantly checking in and out at random times throughout the day, night and weeks. Most businesses whether it’s a Startup. MLM, small business or large company suffer from this one issue.


There posting strategy is anemic.

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You need a healthy dose of posting each day and various times using the same content over and over again. Your target market won’t get tired of it. They may not click on your post or really have time to look at your headline at the time you post it.


Many times I’ve seen something and thought, ‘That looks interesting’ but I never go back to it because I am looking for something else but guess what happens if I see that same post later on or a few more times? That’s right, I click it.


I will even run a campaign using our latest article for two or three days, multiple times a day then do the same thing the following week and continually get likes and re-tweets. Then I will go back to that article later in the month and months later as long as it is still relevant and can help people.


There are many more strategies including some advanced Twitter strategies that will really make your Twitter experience fun and successful and bring more business to your door step. Please feel free to contact me if you want to learn more.


Share this with your friends and leave a comment below. And start Tweeting.

W.T. Hamilton, Consultant, business consultantAuthor Bio:  W.T. Hamilton is an Expert in the Law of Attraction and coauthor of over 6 motivational books. He is a successful consultant and business coach helping his clients achieve their goals and ambitions.

Success Tips. 3 Ways to Get Inspired And Gain the Unfair Advantage

Success can be a struggle at times. Often we see others doing what we are attempting to do and their results seem to be so much better than ours.


It can feel like nothing we’re doing is working. I use to have that feeling. I use to get discouraged, even jealous when I would see colleagues reach levels higher than me or faster than me.


So how do we avoid creating these types of feelings?

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How can we turn this into a positive experience?

Continue reading Success Tips. 3 Ways to Get Inspired And Gain the Unfair Advantage

Success Tips. Using the Law of Attraction to Create W, H and J

Success tips can make the difference between knowing what to do and understanding how to do it. You can find success tips for a world of subjects.

success tips, mindset, ebook

Today we are going to look at how to use the law of attraction to create Wealth, Health and Joy.


We specialize in the how when it comes to the law of attraction. It is important to know various ways that you can apply the principles to your journey. The law of attraction can be a very confusing venture otherwise.


There are 3 main success tips that you need to apply if you want to be successful at using this universal law.

Continue reading Success Tips. Using the Law of Attraction to Create W, H and J