As authors we all love to create. We love to write our stories. We work on building the perfect version of our ideas and visions.
We picture the story unfolding and the experience of the reader as they turn each page discovering the next revelation. We write and rewrite, read and develop, and sometimes we scrap the whole thing and start again.
No matter what the genre is that we are writing, no matter how long the process takes, there is one thing we all have to do once it is complete. Marketing! But how much time during this process do you give thought to marketing? Do you have a marketing plan as you are writing your book?
I know when we wrote our first book, Your Invincible Power: Open the Door to Unlimited Wealth, Health and Joy, we gave zero thought to marketing.
I remember when the book was ready to go to print Brandon the marketing specialist at Balboa Press said, “What is your marketing plan? How will people know about your book?” That is when I discovered the 3 realities of marketing. Continue reading Marketing. The 3 Realities of Marketing