The product launch is one of the most exciting and stressful times in the journey to success.
But it doesn’t have to be stressful at all if you do a few simple steps first. As I am about to launch my new One Chapter Book series I thought now is a good time to share with you 3 Great Ways to Create An Exciting & Successful Product Launch.
Tell Your Story
Behind every great product there’s a story of how and why it came to be. The more interesting the story is the more engaged your audience will become. The story should give the reason why you created the product and what’s exciting about the product for the purchaser.
When I decided to write One Chapter Books it was because I found myself looking at the huge stack of business & marketing success books in my room and I realized that the majority of those books were only half read or ⅔’s complete.
So I thought to myself, ‘Why did I only read a part of these books. Why do I never get to the end of these success & wealth creation books?’ It was because of the reason I decided to read the book in the first place. I wanted to find the particular solution to the problem I was facing and once I got to that chapter, even if I read past that chapter a little bit, I soon found myself closing the book and putting the new knowledge into action.
Then I thought, ‘Are there more entrepreneurs like me out there who are just looking for the answer to one problem right now and don’t have time to read the whole 200 page book!?’
That’s when the idea came to me, “What if I just write books that solve one business problem at a time? Wouldn’t that be cool, Fun and exciting at the same time? If I just wrote the one chapter the struggling entrepreneur needs and tell them how to take action now to solve this one problem!’
And Voila! The One Chapter Book series was born. I’m now solving entrepreneur problems one chapter at a time. You read the chapter and then take action and create success right away!
You see the story doesn’t have to be super wordy or complicated, just make it quick and easy to digest. If the story is unique tell it. If it isn’t make it personal and interesting. The main thing is you need to tell your story. People connect to stories not products.
Know Who You Want To Talk To
Give this some real thought. Everyone in the world will love your product if it’s great but you can’t tell your story to everyone. It has to be personalized to your base audience. These are the people who will get it and connect with it right away. These are the people you need to talk to directly in your story.
In my story you will notice that I am talking to entrepreneurs even though my one chapter books can help small businesses, sales people, Startups, MLM affiliates and many more.
If I tried to talk to all of them at the same time my message wouldn’t be clear and concise. I am talking directly to entrepreneurs so they know this book is for them. To build the freedom to live life on their terms and create their passion business in the exact way they want it.
Knowing who you are talking to will help you get your product in front of the people who will use it and want it right now. And the key to a great product launch is creating excitement and demand with your audience that can use it as soon as they get it.
Once your clear on your story and who you are talking to now you can use these to build your marketing campaign.
Creating Dynamic Marketing Campaign For Your Product Launch
This is where you can be creative. There are sound bites built into your story that have the words that connect your audience to your product. This is where the fun begins. Start thinking about the various ways you can share your story and the many platforms you can bring it too.
You can use blogs like this one. Post on social media. Creative hashtags. Giveaways and promo codes all written and created around your product launch. Ideally I have found 14 – 30 days is the best time frame for launching a brand new product. If it is already established you can extent the campaign.
The key is to make sure your marketing matches your target audience. If you are looking to attract a younger audience don’t create marketing that speaks to their parents. It may sound funny but I have seen it many times. Do things that will stand out. Things that will make people think. Things that will ask a question that the reader will already know the answer to, and the answer is of course, they need your product.
In my next blog I will give you 3 critical elements your marketing campaign must have to succeed. I will explain the picture above and how this is a critical piece of my marketing campaign for my product launch.